Sales & Marketing Systems

THE WHOLE SYSTEM

Twelve steps.
One system.

Every business needs these twelve steps. Most owners have a few. I help you find the missing ones and connect them.

MarketingStep 1 of 12

Marketing Steps 1 to 7

  1. 01

    Marketing fundamentals

    You say a lot, but no one is sure what you do.

    We say who you help and why, in a few clear words.

  2. 02

    Strategy and funnel planning

    Customers find you by luck.

    We map the path from stranger to customer.

  3. 03

    Search (SEO)

    People search for what you sell and find someone else.

    We make you easy to find when they look.

  4. 04

    Organic social and content

    You post and nothing happens.

    We share useful things that bring the right people to you.

  5. 05

    Email and lead capture

    People look, leave, and you never hear from them.

    We give them a reason to share their email, and a way to stay in touch.

  6. 06

    Paid advertising

    Ads cost a lot and you can’t tell if they work.

    We start small and track what each dollar brings back.

  7. 07

    Measurement and analytics

    You can’t tell where your customers come from.

    You see where each customer came from, in one weekly view.

Sales Steps 8 to 12

  1. 08

    Prospecting and connecting

    You wait for the phone to ring.

    We find the right people and reach out the right way.

  2. 09

    Qualifying and pitching

    Price shoppers waste your time.

    We ask the right questions first, so you spend time on real buyers.

  3. 10

    Objection handling and closing

    Good leads say “let me think about it” and go quiet.

    We plan for the common doubts, so you can answer them.

  4. 11

    Onboarding and delivery

    A new customer signs, and no one knows what happens next.

    A clear first week, so they know what to do and you aren’t chasing.

  5. 12

    Follow-up, upsells and referrals

    Customers leave and you never hear from them again.

    We keep in touch, so they come back and tell others.

Not sure which steps are missing?