Sales & Marketing Systems
THE WHOLE SYSTEM
Twelve steps.
One system.
Every business needs these twelve steps. Most owners have a few. I help you find the missing ones and connect them.
Marketing Steps 1 to 7
- 01
Marketing fundamentals
You say a lot, but no one is sure what you do.
We say who you help and why, in a few clear words.
- 02
Strategy and funnel planning
Customers find you by luck.
We map the path from stranger to customer.
- 03
Search (SEO)
People search for what you sell and find someone else.
We make you easy to find when they look.
- 04
Organic social and content
You post and nothing happens.
We share useful things that bring the right people to you.
- 05
Email and lead capture
People look, leave, and you never hear from them.
We give them a reason to share their email, and a way to stay in touch.
- 06
Paid advertising
Ads cost a lot and you can’t tell if they work.
We start small and track what each dollar brings back.
- 07
Measurement and analytics
You can’t tell where your customers come from.
You see where each customer came from, in one weekly view.
Sales Steps 8 to 12
- 08
Prospecting and connecting
You wait for the phone to ring.
We find the right people and reach out the right way.
- 09
Qualifying and pitching
Price shoppers waste your time.
We ask the right questions first, so you spend time on real buyers.
- 10
Objection handling and closing
Good leads say “let me think about it” and go quiet.
We plan for the common doubts, so you can answer them.
- 11
Onboarding and delivery
A new customer signs, and no one knows what happens next.
A clear first week, so they know what to do and you aren’t chasing.
- 12
Follow-up, upsells and referrals
Customers leave and you never hear from them again.
We keep in touch, so they come back and tell others.